This article discusses PlayUZU’s launch in Buenos Aires City, Argentina. Let me summarize the key points:

PlayUZU Launches in Buenos Aires City

PlayUZU, a B2C brand powered by SkillOnNet, has launched in Buenos Aires City, a regulated iGaming market in Argentina. The launch was approved by LOTBA, the city’s gambling authority.

Partnership Requirements:

• PlayUZU had to partner with BuenosAiresSlots, a local company, as required by licensing conditions for foreign operators
• This partnership benefits both companies: PlayUZU gains local market presence, while BuenosAiresSlots expands its online reach

Market Context:

• Argentina’s iGaming market is split among 23 provincial jurisdictions
• Only 9 provinces have legalized online gambling so far
• Buenos Aires City represents an important entry point for PlayUZU’s expansion strategy in Argentina

Leadership Perspectives:

• Helena Rico from PlayUZU called it “an important milestone” for the company’s expansion into new markets
• Sergio Revilla from BuenosAiresSlots praised PlayUZU as the right partner, highlighting SkillOnNet’s reputation as a trusted global provider
• Revilla specifically commended PlayUZU’s localization approach and products tailored to local audiences

SkillOnNet’s Broader Strategy:

• Beyond market expansion, SkillOnNet is actively increasing its content library
• Recently added games from established providers like Apparat Gaming and BF Games
• This content diversification aims to enhance player experience across all SkillOnNet-powered casino brands

This launch represents PlayUZU’s strategic entry into the Argentine market, leveraging a required local partnership to establish presence in one of the country’s regulated jurisdictions, with potential for further expansion as more provinces legalize online gambling.