Yggdrasil Strengthens European Presence with New Partnership in Italy alongside bet365

Yggdrasil continues its strategic expansion in Europe by deepening its footprint in the important Italian iGaming market through a new content partnership with bet365, one of the region’s leading operators.

The collaboration will see Yggdrasil supply bet365 with its award-winning portfolio, including standout titles like Valley of the Gods and the Vikings series, alongside games from Yggdrasil’s in-house team and the YGG Masters studios. Bet365 will also benefit from Yggdrasil’s innovative Game Engagement Mechanics (GEMs), aimed at enhancing player interaction and enjoyment.

Yggdrasil Commercial Director, Jose Kadala, emphasized the company’s commitment to Italy’s market:
“We’re thrilled to bring our award-winning slots and advanced mechanics to bet365 and boost its offering in Italy. Our commitment to rich graphics and immersive gameplay makes us a perfect partner for a market leader like bet365.