Oleksandr Usyk to Headline SBC Summit Lisbon with Powerful Business Keynote and Exclusive Fan Experience

Lisbon, Portugal – September 11, 2025 — Ukrainian boxing icon Oleksandr Usyk, the reigning unified heavyweight champion and one of the most respected athletes of our time, is set to make a high-impact appearance at SBC Summit Lisbon 2025, which kicks off next Wednesday, September 17.

From the boxing ring to the business world, Usyk will deliver a keynote speech titled “The Heavyweight Playbook: Building Businesses That Perform When It Matters Most” — a powerful session exploring the mindset, discipline, and strategy that define elite performance under pressure.

From the Ring to the Stage

Having defeated legendary opponents such as Anthony Joshua, Daniel Dubois, and Tyson Fury, Usyk has become synonymous with resilience, focus, and world-class execution — qualities he will now share with the global gambling and iGaming community attending SBC Summit.

A Champion in Business and Sport

Usyk’s presence at the Summit is part of a broader collaboration with GR8 Tech and Ready to Fight (RTF) — the athlete’s own platform supporting professional fighters.

As part of the partnership, Usyk will also join GR8 Tech’s booth (C350) in the Sports Betting & iGaming Zone, where he will:

• Participate in an exclusive Signed Gloves Giveaway

• Take part in interactive sessions and meet-and-greets

• Offer fans and professionals alike the chance to connect over shared values of performance and perseverance

Legends Charity Game Appearance

Usyk will also take the spotlight ahead of the main event, appearing at the Legends Charity Game on Monday, September 15, where he will officially welcome the Portugal and World Legends teams onto the field in a symbolic kickoff to this year’s Summit festivities.