SBC Summit Launches Gamification Academy as Fourth Pillar of Tech Education Series

As the SBC Summit approaches, the event proudly introduces its latest educational initiative — the Gamification Academy, backed by Soft2Bet. This marks the fourth dedicated academy within SBC’s ongoing Tech Academies series, joining existing focuses on Web 3.0 & blockchain, marketing, and AI.

About Gamification Academy

Set for Tuesday, September 16, at Sala Tejo, MEO Arena, the Gamification Academy aims to equip iGaming professionals with actionable strategies to enhance core business metrics such as player engagement, retention, loyalty, and differentiation.

In today’s fiercely competitive market, gamification has become essential in crafting fun, rewarding, and meaningful player experiences.

Key Highlights & Sessions:

• “Introduction to Gamification & Player Engagement” led by Soft2Bet Chief Product Officer Yoel Zuckerberg

• Panel: “Why Personalization is the Key to Retention”, moderated by Soft2Bet Chief Business Development Officer Martin Colins, featuring industry leaders from SofaScore, Rise & Hustle, and Optimove

• Workshop: “Baking in Gamification During Design” with Alexis Wicen, CEO of Scatters Group

• Discussion: “The Metrics of Gamification” led by Uri Admon, CEO of Captain Up

• Closing panel: “The Five Steps of Gamification” hosted by Soft2Bet’s Head of Sales Alon Eshed, with leaders from G Games, FootAR, and SavageTech